Sociology & Suicide

Introduction to Sociology Performance Assessment Task #1: Sociology & Suicide Amy M. Ehlert Northcentral Technical College Abstract In this paper, I introduce Emile Durkheim's ideas of suicide and the four types. I also discuss the sociological perspectives of the variations in suicide rates that Durkheim's theory is able to explain. Finally, in conclusion, I offer my own personal views on the topic of suicide and propose ways that society could prevent suicide. Emile Durkheim was a French sociologist who published one of many books, entitled, â€Å"Suicide†. In it, he showed the different suicide rates between Protestant and Catholic people. This book was published in 1897, so, it reflects his findings at that point in time. Some of the theories that Durkheim established about suicide being at a higher rate include the following: * Men than women * Single than married * Childless than with children * Protestants than Catholics/Jews * Soldiers than civilians * Times of peace than in times of war * Scandinavian countries * Higher education level The four subtypes of suicide that Durkheim recognized were: egoistic, altruistic, anomic, and fatalistic. Egoistic suicide resulted from a feeling of not belonging or having no sense of meaning. Altruistic was being overwhelmed by a society's beliefs and they feel less important. Anomic was from a person's basic lack of not knowing where they fit in. Finally, fatalistic suicide, which is the rarest, is when a person's future or what they are passionate about are oppressed by harsh discipline. The longitudinal variation in Durkheim's theory is pretty much constant in that during each decade, the rates stay about the same. They range from a low of 10. 6/100,000 in 1960 to a high of 12. 4/100,000 in 1990. The average rate remains around 11. 39/100,000. No matter the difference in integration, social ties or freedom, the suicide rates remain about the same. Suicide rates are higher among college students because they tend to have more stress in their lives or more things to worry about. They have all new things to worry about and do not have the closeness of their parents to help them as they did before. Some occupations can increase suicide rates and they include dentists, artists, teachers, etc. The type of work the person does and if they are depended on by others for their work can push these people to suicide. Single people tend to have higher suicide rates than married. When you are married, you are part of a functioning unit and dependent upon each other. Adding children into the mix does and can add stress but also makes one happier, in my opinion. Single people are more isolated and less likely to have such close bonds. As for those with advancing age, they just seem to have given up. They think they have lived their lives and what more can they do? The late Dr. Kevorkian tended a lot of assisted suicides requested mostly by elderly people. The median age of Dr. Kevorkian's patients was 74. That really shows how the elderly just seem to want to give up and pass on. Among the black and white youth population, Durkheim showed it was more likely for white youngsters, especially those who were wealthy, to take their own lives. This seemed to be due to even though these white youths had more economic advantage, they were often socially isolated. However, black youth suicide is on the rise in our country. I read that this is due to the breakdown of family and easier access to alcohol and drugs. However, the biggest factor is the increase of the black middle class, which puts more stress on these kids from their new social surroundings. In conclusion, I believe a lot of suicides generally stem from a cry for help. In my past, I have had these types of thoughts and am currently on an anti-depressant. There should be more literature available, especially for our youth, so they can be thoroughly educated on suicide. From my own personal experience, most attempted suicides are a cry for help. These people want help but not in a condescending way. They don't want to be made fun of or made to feel like crap for their feelings. They just want to be understood. At least that is how I always felt. I believe there should be more youth groups or places youngsters can go and get involved in a healthy manner. Even for those who feel isolated by the normal groups in schools like athletics, choir, etc. There should be a community center specializing in groups of different interests; that are not offered in a typical educational environment. So, overall, I propose more education on suicide, a better understanding of those who are suicidal or depressed, and a place for the community to help them, not just our youth but all of our society. REFERENCES Macionis, J. J. (2009). Sociology (13th Ed. ). Upper Saddle River, NJ: Pearson Education, Inc. , publishing as Prentice Hall. Suicide (book). (n. d. ). In Wikipedia, The Free Encyclopedia. Retrieved Sept. 11, 2011, from http://en. wikipedia. org/wiki/Suicide_(book). Randall, Vernellia R. (1993, 2008). Suicide Among Black Youth 1980-1995. Retrieved Sept. 11, 2011, from http://academic. udayton. edu/health/01status/suicide01. htm. Massango, Rataemane and Motojesi (2008). Suicide and suicide risk factors: A literature review. CPD Article, p. 25-28. Retrieved Sept. 1, 2011, from http://www. safpj. co. za/index. php/safpj/article/viewFile/1302/1305. Maris, Berman, Silverman and Bongar, (2000). The Comprehensive Textbook of Suicidology: Part II: Sociodemographic and Epidemiological Issues, p. 194-203. Retrieved Sept. 11, 2011, from http://books. google. com/books? id=Zi-xoFAPnPMC&pg=PA202&lpg=PA202&dq#v=onepage&q&f=false. Physician-Assisted Suicide Advocate Dr. Jack Kevorkian to be released from prison. (May 27, 2007). Retrieved Sept. 11, 2011, from http://www. foxnews. com/story/0,2933,275712,00. html.

Physiological Education Essay

Harvard President Lawrence Summers caused quite a stir in January 2005 when he proposed that women are lagging behind in science and mathematics because of â€Å"innate differences between the sexes† (Angier and Chang, 2005). Angier and Chang at the New York Times agree. They write that research has found that there are a lot of discrepancies–the architecture of their brains, in quantitative test scores, attitudes toward math and science–between men and women (Angier and Chang, 2005). The New York Times report found that boys have outscored girls in the math part of the SATs by as much as 35 points, while verbal scores are very similar. On the other hand, the report notes that there are more boys with attention-deficit disorder, learning disabilities, and autism (Angier and Chang, 2005). Boys, on the other hand, fare rather poorly with reading and writing. NAEP writing tests results in 2003 showed that boys scored 24 points lower than girls. The trend can be seen as early as the fourth grade all the way through college (Connell and Gunzelmann, 2004). Kate Melville explains that girls mainly use a system that is involves more memorization and association of words, while boys rely on a system the deals with the rules of language. Melville, citing a study by Michael Ullman, adds that both boys and girls are using different neurocognitive brain processes in learning language, and information processing (Melville, 2006). Jasna Jovanovic and Candice Dreves sums it up in saying that over the years, the notion is that boys have superior spatial abilities, which helps them in math. While girls are better at language and writing (1995). Do girls learn differently from boys? This paper will provide proof that they indeed do, and will try to delve into why and how they learn differently. Lastly it looks into recommendations for addressing such learning disparities between the genders. Preferences in Learning Styles Erica Wehrwein and her fellow researchers identify the learning style preferences of students to include visual, auditory, read-write, and kinesthetic. They also found that a little more than half of the females preferred a single mode of presenting information, as opposed to only 12. 5% of males (Wehrwein, et. al. , 2007). More than a third of the females favored the kinesthetic mode, followed by the read-write mode at16. 7% (Wehrwein, et. al. , 2007). On the other hand, boys preferred auditory, read-write and kinesthetic evenly (Wehrwein, et. al. , 2007). The researchers conclude that there is a significance difference in learning style preferences between boys and girls. Brain-based Differences Nikhil Swaminathan at the Scientific American says that a growing body of studies over since the 1960s have documented that girls have superior language skills. Swaminathan cites a journal report from the Neuropsychologia that says that girls completing a linguistic-related task showed greater activity in the areas of the brain that are responsible for language encoding, and abstract deciphering of information. The boys showed more activities in the visual and auditory areas, depending on how the words were presented (Swaminathan, 2008). Swaminathan concludes that in a classroom, it implies that boys have to be taught visually and orally (through texts and lecture) to gain a full understanding of the lesson, while girls can pick up the concepts by using one of either (Swaminathan, 2008). The study monitored the brain activities of 62 kids (31 of each) from 9 to 15 years old (Swaminathan, 2008). CBS News correspondent Elizabeth Kaledin cites a study conducted by University of California at Irvine psychologist Richard Haire, which shows that at the very least, men’s and women’s brains work differently (Kaledin, 2005). Kaledin also cites Dr. Jay Geidd’s studies showing that boys and girls have different brain development, with girls’ brains maturing faster than boy’s, except in the area involved in mechanical skills (Kaledin, 2005). Dr. Leonard Sax offers a much more empirical example, saying that at 12, the geometry area in a girl’s brain is equal to that of an 8 year old boy, while the language area of a boy’s brain is three or four years behind that of a girl’s brain. Dr. Sax concludes that boys and girls see, hear and respond differently (Kaledin, 2005). The Environment’s Role In an interview Parent News, Jasna Jovanovic stresses that there are no genetically-based differences between girls and boys. Jovanovic, however, says that girls will benefit more from teaching methods that include performance-based assessments, hands-on, active approaches, and cooperative learning. Jovanovic also reiterated that the difference might lie in the child’s environment. Jovanovic laments that societal expectations and stereotypes tell girls that they are not good in math or science, so they shouldn’t be very interested in it (Understanding Gender†¦ , undated). Jovanovic participated in a single-sex education in grades K-12 roundtable discussion sponsored by the American Association of University Women Educational Foundation. Jovanovic’s view is shared by Barnard President Judith Shapiro who adding that while nature may form part of the loss of interest among girls in science, there is also the nurture part (Kaledin, 2005). Donna Milgram, expounding on the gender differences in math, science, engineering and technology, says that the reason why many girls are floundering in these areas is that they have less experience in the hands-on application of learning principles than boys. Milgram says that the studies show that gender differences, most likely, stems out of nurture, not nature (Milgram, undated). Milgram adds that another important area of concern is that of perception and confidence. Females are most likely to succeed in science, engineering, technology and math if they feel confident that they could master it (Milgram, undated). Recommendations Jovanovic and Dreves recommends that child care providers and teachers give every child the chance to learn math and science. Staff should be trained on the equal treatment of boys and girls in the classroom, as well as be given the necessary resources and materials to give the children hands-on experiences in both subjects (Jovanovic and Dreves, 1995). Jovanovic, in the Parents News interview, also suggests a smaller class size, a core curriculum approach, more personal relationships between teahcers, students and administrators, more higher-order thinking-related activities (Understanding Gender†¦ , undated). Teachers, as well as students, need to be aware of learning style preferences. That way, they can tailor-fit their instruction, activities and tasks to optimize learning. Dr. Leonard Sax says that it’s very important to understand and pay more attention to the learning differences between girls and boys, and even in the differences in the way they develop. Dr. Sax points out that if we continue to ignore these differences, chances are at age 13, we’d have girls who think they can’t do math and boys who think that poetry is a waste of time (Kaledin, 2005). * * * The body of evidence, the growing of research, the viewpoints held by various authorities may differ, at the very least, and contrasting and confusing at the most. What’s clear, however, is the fact that girls and boys differ in they ways that they learn something. It may be attributed to physiological factors, or it may stem from the child’s environment. The debate, however, is important not because we need to determine whether boys are more intelligent than girls. That is way beside the point. Our role as educators is to make sure that our students learn, in a manner that’s easy for them. While suggestions have been brought to extremes like a single-sex classroom setting, the bulk of the responsibility rests on our shoulders. We need to understand these differences, be it physiological, or environmental. We need to understand our students. We need to understand their learning patterns. Having understood their strengths, and the innate differences, we can tap it to make it easier for them to learn. We need to find out the proper and optimal mix of instruction, of lectures, of the use of materials and resources. We need to be creative, innovative in the classrooms and outside it, in order to capture our students and interests in they way they were wired to appreciate it. Lastly, and perhaps, most importantly, we need to create a supportive classroom environment where boys and girls can be themselves, and make both understand that each of them are there to learn in his or her own style and pace. It’s the only way we can safeguard their self-confidence and esteem. References Angier, Natalie and Chang, Kenneth. (2005). Gray Matter and Sexes: A Gray Area Scientifically. New York Times. Retrieved on 15 April 2008. Connell, Diane and Gunzelmann, Betsy. (2004). The New Gender Gap. The Instructor, March 2004. Retrieved on 15 April 2008. Kaledin, Elizabeth. (2005). Intellectual Gender Gap? CBS News. Retrieved on 15 April 2008. Jovanovic, J. and Dreves C. (1995). Math, science, and girls: Can we close the gender gap? University of Illinois at Urbana-Champaign. Retrieved on 15 April 2008. Melville, Kate. (2006). Big Gender Differences In Language Learning. Georgetown University Medical Center. Retrieved on 15 April 2008. Milgram, Donna. Gender Differences in Learning Style Specific to Science, Technology, Engineering and Math. Retrieved on 15 April 2008. Swaminathan, Nikhil. (2008). Girl Talk: Are Women Really Better at Language? Scientific American. Retrieved on 15 April 2008. Understanding Gender Differences that May Occur in Classroom Settings. Adoption. Com. Retrieved on 15 April 2008. Wehrwein, Erica, Lujan Heidi and DiCarlo, Stephen. (2007). Gender differences in learning style preferences among undergraduate physiology students. Advances in Physiological Education. Retrieved on 15 April 2008.

Piaget and Vygotsky Essay

In this Essay I will compare and contrast the theories of Piaget and Vygotsky. They both were influential in forming a more scientific approach to analyzing the cognitive processes of the child active construction of knowledge. They both developed their own ideas of child development and they believed cognitive development in children took place in stages. However they were distinguished by different styles of thinking. Piaget thought that children actively construct their own cognitive worlds and they adapt their thinking to include new ideas because additional information furthers understanding. He stressed that to make sense of our world we organize our Schemata or experiences. We connect one idea to another. We also adopt new ideas. Adaptation is by assimilation, which occurs when individuals incorporate new information into their existing knowledge into an existing pattern of behavior of schemata (example). Piaget refers to Schemata or schemas to the way we organize our knowledge. We can think our knowledge as units and each of them related to aspects of the world including actions, objects etc. (referencing ) Accommodation occurs when individuals adjust to new information. Piaget thought that equilibrium occurs when is a balance between assimilation and accommodation. He believed equilibrium schema is both the category of knowledge as well as the process of acquiring that knowledge. As experiences happen and new information is presented, new schemas are developed and old schemas are changed or modified. An example is, say a child sees a crow and a pigeon in the sky, and is told that they are birds. The child then forms a bird schema defined as â€Å"something that flies†. The next day, he goes out and sees a seagull, which easily fits into his existing bird schema. This is called assimilation, when we take new experiences/knowledge and put them in our existing schemas (or categories). The next day, a child goes out and sees a plane in the sky. Whilst this fits the definition of â€Å"something that flies†, it seems to be quite different than the other birds he has seen, and he is told that this is not a bird. To explain this, the child forms one large category of ‘flying things’, with two sub-categories; birds and planes. This process is called accommodation, where we change our existing knowledge structures to account for new information that doesn’t fit. Piaget also believed that we go thought four stages in understanding the world. Each stage is aged related and consist of a distinct way of thinking, a different way of understanding the world. This theory is known as Piaget’s Stage Theory because it deals with four stages of development, which are sensorimotor, preoperational, concrete operational and formal operational. ( referencing ) On the other hand, Vygotsky believed that children actively construct their knowledge. He gave social interaction and culture far more important roles in cognitive development than Piaget did. Vygotsky socio cultural cognitive theory emphasizes how cultural and social interactions guide cognitive development. He portrayed the child development as inseparable from social and cultural activities. Vygotsky argued, â€Å"learning is a necessary and universal aspect of the process of developing culturally organized, specifically human psychological function† (1978, p. 90). In other words, social learning tends to precede development. He believed that the development of memory, attention and reasoning involves learning to use the inventions of society, such as language, mathematical systems and memory strategies.( referencing) Piaget believed that development had to come before learning; Vygotsky believed that development and learning worked together though socialization and language. Vygotsky gave language a huge role in development. For vygotsky Language plays two critical roles in cognitive development. First language is the main means by which adults transmit information to children. Secondly, Language itself it is a very powerful tool of intellectual adaptation. Vygotsky believed that language develops from social interactions, for communication purposes. Later language ability becomes internalized as thought and â€Å"inner speech†. Thought is the result of language. Piaget thought that there was a connection between biological and cognitive development. Vygotsky believed that knowledge from social interactions spurred cognitive growth and development. Even they had really big differences; they both believed that social interactions played an irreplaceable role in cognitive development. Piaget thought that cognitive development is influenced by social transmission (learning from others). Vygotsky believed that social interactions were an instrument in development and that it heavily influenced thoughts and language. Piaget strongly considered that the developmental ages of students determined where they should be in the learning process. Vygotsky took that idea further by comparing the learner’s actual development to their potential development. He called this area of â€Å" zone of proximal development. ZPD is the range of tasks that one cannot yet perform independently, but can accomplish with the help of a more competent individual. For example, a child might not be able to walk across a balance beam on her own, but she can do so while holding her mother’s hand. Since children are always learning new things, the ZPD changes as new skills are acquired. Piaget stages are hierarchical. Each of Piaget’s stages must be complete before moving to the next one. Vygotsky’s theory does not depend on time. Piaget stages imply that children cognitively develop on their own, without the help of someone or something. Vygotsky concentrates more on social interactions and aide given to a child when develops. Vygotsky Scaffolding is the kind of help, assistance and support that enables a child to do a task which they cannot quite manage yet alone and which it will help them in the future to be able to make that task or similar on their own. For example: In a school laboratory science class, a teacher might provide scaffolding by first giving students detailed guides to carrying out experiments, then giving them brief outlines that they might use to structure experiments, and finally asking them to set up experiments entirely on their own. ‘What the child can do with assistance today she will be able to do by herself tomorrow’ (Vygotsky, 1978, p.87). Both these educators contributed to the present day ideas of constructivist learning. Both offer some incredible insight into possible ways children learn and byusing there theories it is possible to create a more conductive learning environment for the child.

Project Management Essay Example | Topics and Well Written Essays - 1500 words - 9

Project Management - Essay Example The second component is execution phase, whereby, project managers prepare a list of work to be accomplished and procedure to be followed as well the time frame for accomplishing each task. Additionally, the project manager identifies the number of workers required to accomplish the predetermined task within a specific time frame (Campbell, 2007). In above connection, possible constrains should be identified as well as their impact on project implementation. The third component involves project execution, whereby, what has been planned has to be put into practice (Bender, 2010). Controlling is another significant component in which project managers monitors the progress of a project to identify whether the intended goals and objectives will be achieved within the set time frame (Campbell, 2007). Finally, is the closure phase, in this phase project manager and all the stake holders involved in project implementation come together to evaluate whether the desired and outcome were achieved by comparing the actual results with anticipated outcomes(Bender, 2010). Therefore, the study will focus on factors that Coca-Cola Company should consider when locating into a new site. Additionally, a sharp insight of operation management will be provided as well as how operations differ from each other. Coca Cola Company deals with manufacturing, selling and distribution drinks to people located in different locations across the glob. Therefore, the company should consider both market factor and resource based view strategy factors when locating into new sites. Resource based view factors are those that can be outsourced from the target location that can make business adopt more efficiently and effectively (Moore and Longenecker, 2008). Coca-Cola Company should emulate technology applied by other companies located into a new site where it intends to locate and look for ways of having a competitive advantage over

Is New Labour In The United Kingdom A New Socialist Party Essay

Is New Labour In The United Kingdom A New Socialist Party - Essay Example United Kingdom's labour come in the nineteenth century when there was felt to be an urgent need for a third party to signify the interests of the major working class population, however after subsequent general elections of 1929, 1960's and 1970's it was named as "New Labour" in 1994. In 1997, under the guidance of Tony Blair the British Labour Party has led to a general election victory, escorting from 'old labour' to 'new labour'. We can acknowledge the re-emergence of New Labour as a party of liberal policies, which is characterized as a belief in legal rights and duties towards a citizen, however the party's popularity has affected badly since 2001 for the criticism the new name with an unprecedented comments of 'spin doctoring' and 'New Labour, New Danger' has brought to it.(Wikipedia, Labour Party UK)When we focus on the public sector response given to the New Labour's political vision, it can be seen that New Labour's public philosophy is a development of the socialist traditi on in response to specific dilemmas conceived largely in terms associated with the New Right. This factor should also be considered that Old Labour, New Labour, and the New Rights are all those abstractions that simplify some specific complex sets of political ideas, practices, and loyalties.Public philosophy also leads it to be communitative including many developing ideas that incorporate the experiences of community action and the labor movement. Community work in this approach is about assisting communities, particularly those affected by poverty and insecurity, to develop a strong voice in arguing for different economic and social outcomes than those they presently experience. (Anne Quinney, 2002) Community Action During the mid 1960s to mid 1970s, community work enjoyed a high profile in the UK. The desire of the British government to address and ameliorate social problems, particularly those in inner city areas, led to a range of schemes and programs, most of which used intervention in communities and neighborhoods as a core component. The role of community work at that time was to stabilize and incorporate sections of the population perceived to be "difficult" and provide support to integrate them into mainstream activity. So, the main problem remained within the community and produced a radical critique by economic, political, and social structures, creating an unequal distribution of resources and power throughout society. The continued existence of deprived areas was essential for the continuance of capitalism. In other words, structural inequalities were the root cause of poverty, where the community work was identified as controversial and problematic, as well as a useful practice for tackling social problems. This tension is constantly played out in the British community work field and cannot be ignored when examining aspects of practice. The experience of community development in Britain has been characterized by work at the neighborhood level and, has a primary focus upon a process whereby community groups are encouraged to articulate their problems and needs that will lead to collective action in the determination and meeting of their needs. Community Development has now extended its social exclusion towards health improvement targets and a unique and central feature of health and social care policies. The British New Labour government launched the Social Exclusion Unit, consisting of a group of civil servants and independent advisors, to analyze and report on problems in the 1,300 poorest neighborhoods. The first report attacked the way in which the previous government had failed these neighborhoods, as not enough emphasis had been placed on the communities themselves

Marketing planning consultancy report for NLV Solutions Limited Essay

Marketing planning consultancy report for NLV Solutions Limited - Essay Example To launch the new integrated marketing communications campaign, designed to create brand recall in markets with little knowledge of the brand, considerable preliminary market research will need to be conducted to gain perspectives on consumer attitudes and lifestyles that will translate into an innovative procurement model with product emphasis. The logo utilised to make Vend-O-Matic stand out is based on retro-style signage common during the boom in automats in the 1960s to inspire nostalgic-based consumption behaviours. It is estimated that Vend-O-Matic will achieve a 40 percent increase in sales through this brand-building campaign, justified under premiumisation models in pricing and promotion and through establishment of more cooperative partnerships with many supply chain partners. This will be accomplished by devoting more capital and labour into the promotional function and ensuring innovation in product procurement. NLV Solutions: The Vend-O-Matic Brand 1.0 Situation analysi s Vend-O-Matic is an established brand serving the United Kingdom since the 1960s. Despite this longevity in the automatic vending market, NLV Solutions has been slow to respond to market changes in a sales environment that is strongly driven by consumer attitude and psycho-social characteristics. The methodology by which the company provides talent management through family-based channels is ineffective for response to changing market conditions that continues to erode profitability for this brand. The generic market needs are for top-quality, innovative vending machines, establishment of competitive pricing structures for price-sensitive buyers, and expression of total product convenience to gain target market interest. 1.1 Market summary NLV Solutions has captured quality information about the market and consumer characteristics that will drive success in this repositioning of the Vend-O-Matic brand. This information will be leveraged throughout the entire business model to under stand, specifically, which markets are being served, their tangible and emotional needs, and the most effective methodology to communicate with these markets. 1.2 Target market analysis The dominant market profile in this industry is the 16 to 34-year-old market. The secondary market is the consumer over the age of 55 that contributes profitability through hot beverage vending consumption. 1.3 Mission statement Vend-O-Matic aims to become the most recognisable and innovative vending brands in the UK. Through the establishment of close connections with buyers and renewed focus on customer relationship development, Vend-O-Matic seeks to become a market leader in quality, innovation and responsible product procurement. 1.4 Internal competency analysis Inflexibility under the current family-based management and governance structure is inefficient for achieving market and profit goals. Current management focuses too heavily on the tangibles of service and product and do not focus on the critical dimensions of intangibles required to establish a recognised brand. Consumers are largely risk averse and, to avoid uncertainty, will look for signs and evidence of quality, inferring these perceptions from communications, equipment, pricing, and symbols (Kotler and Keller 2007). Rather than focusing on radical management practices, leadership should be focusing on establishment of a recognised brand in key target markets that requires promotion of

The Effects of Surface Functionalization of Zinc Doped Silica Literature review

The Effects of Surface Functionalization of Zinc Doped Silica - Literature review Example Zinc ionosphere solution produces anti-proliferative activity resulting in intracellular concentrations of free zinc, which is an active cancer culture. However, based on the properties of silica nanoparticles it has been found that they have greater advantages over ZnO nanoparticles. Silica nanoparticles have stability, low toxicity and an inherent ability to functionalize with a range of molecules and polymers. On the other hand, ZnO nanoparticles provide versatile and promising platforms for cancerous cells as they are selective and have the inherent toxicity of the particles. ZnO nanoparticles exert selective cytotoxic effects on the cancerous cells (Sirotnak et al. 2000). The reactive oxygen species generated in the cancerous cells in response to the free zinc is larger than that generated in the normal body cells and that combined with the sensitivity of the cancerous cells results in an effective death of the cancer cells. This effectiveness is largely due to the high solubili ty and high potency of dissolved zinc ions together with the miniature surface area, the chemical compositions and the environmental parameters including the pH. The combination of silica nanoparticles and therapeutic ions in the form of zinc complement each other with their zero premature controlled release which ensures the drugs are carried with precise control of location and activity (Ding et al. 2005). In the preparation of Giant Uni-lamellar Vesicle (GUV), there are two efficient methods that are used. These two methods include W/O emulsion transfer and the lipid-coated ice droplet methods. W/O emulsion transfer method involves putting together the second layer of lipids on a lipid-coated water to form the membrane that contains oils from the emulsion.

The Kind of Allow Steel Assignment Example | Topics and Well Written Essays - 750 words - 3

The Kind of Allow Steel - Assignment Example This will then be followed by cooling the reheated metal in the air until it fully cools. This will enable the metal to attain a minimum yield strength of about 900-1100Mpa which is within the range that was required. Surface hardening is a form of corrosion that occurs on the outer surface of the metal that is caused by direct electrochemical or chemical attack on the surface of the metal. It is characterized by etching of the surface of the metal and deposition of the powdery products that result from the chemical attack on the surface of the metal This type of corrosion is intensely localized that normally takes place within crevices and other shielded areas that are on the surface of the metal but exposed to a given corrosive. This corrosion occurs when a small volume of a stagnant solution corrodes small holes in the surface of the metal such as in gasket surfaces, bolt and rivet heads as well as in lap joints. Pitting corrosion is also a form of localized corrosion that occurs on the surface of a metal. This kind of corrosion results in the formation of holes or pits on the surface of the metal. These pits are usually very small and they tend to be localized in a certain region of the metal. They are sometimes so very tiny and close together and might tend to look like a rough surface of the metal. This kind of corrosion is characterized by small localized holes that are usually of the same depth Yes, iron can be corroded by de-aerated dilute hydrochloric acid. This can be proved by calculation of the Gibbs energy during the process. The reaction between hydrochloric acid and Iron is as shown below Ratchet marks, on the other hand, are an indicator of stress concentration in one particular area leading to failure. The small but instantaneous zones may show that the stress was low during fracture. However, multiple origin ratchet marks indicate that there was sufficient of enough stress to cause cracking in that region.

Project management Assignment Example | Topics and Well Written Essays - 4500 words

Project management - Assignment Example Organisational Structure Project Team Structure The project is to be managed by a single project manager, reporting in to the Operations Director. The organisational structure chosen depends to a large extent on any methodology used and whether the organisation has any existing project management structures that are appropriate. For the purposes of this paper, it is assumed that there are no existing structures and the organisation does not have a preferred project management methodology. Projects are usually organised in one of three ways, according to Clements and Gido (2006 p.390): functional, project and matrix. The functional structure is typically used in organisations producing standard products and projects tend to be managed in-house, if they ever occur. The project-type organisation assumes that the project is a complete entity in its own right, with its own manager, team and resources. The projects are large, complex and expensive, taking years rather than weeks or days. T here may be several projects running at once, but they are independent of each other. The matrix structure is similar to the project-type structure, in that multiple projects run at the same time. However, the projects can vary in size and scope from a few months to several years, and the resources need to be co-ordinated across them all. It is similar to the functional structure in that functional expertise is retained. There is a functional manager as well as a project manager involved in organising the project and co-ordinating the resources. This classification of structures is mirrored in the Project Management Body of Knowledge (PMBOK) (Project Management Institute (PMI) 2004 p.28). Based on this brief description, the project-type structure would appear to be suitable. But before a final decision is reached, other possibilities should be assessed. If the PRINCE2 (Office of Government Commerce (OGC) 2009) methodology was to be used, a different organisational structure would b e recommended. This would comprise a Project Board, with three members (Senior User, Senior Supplier and Project Executive), to whom the project manager would report. The project could be a separate organisation, like the project-type structure above, or it could take place within another organisation, similar to the functional structure, depending upon the circumstances and the decisions of those involved (ibid, pp.31-43). The three roles on the Project Board represent the interests of the user, the supplier and the business (the Project Executive). The Project Executive is the ultimate authority of the project and may report into a Programme Board if the project is one of a number focused on achieving a particular set of outcomes. The Senior User represents the ultimate users of the project’s outputs who will take those outputs into business-as-usual operation. The Senior Supplier represents those who will provide the resources that create the project’s outputs. PRIN CE2 can be used for any size of project as it is considered a generic approach to project management, focusing solely on the management aspects of project management, rather than any specialist contributions (ibid, p.4). So arguably it could be used in this situation as well. This approach to project management organisation is also used by the Association for Project Management (APM), where the Project Board is referred to as the

Marketing Term Paper Example | Topics and Well Written Essays - 500 words - 3

Marketing - Term Paper Example The company’s sales revenue had reached its peak in the year 2012 before the sales started declining. In the year 2013, the sales started increasing again. The sales clearly show product life cycle which involves four distinctive stages. The stages are introduction, growth, maturity, and then decline. Apple may have adopted a reformulation strategy to increase its sales potential and profitability (Niemann, 2009). The Company focuses on satisfying its customers rather than expanding its territory to new markets and promotes continuous improvement of quality product. Apple uses a strategy of creating anxiety amongst customers like it did for iPhone.The company announces almost every year the launch of a new series of the smartphone.The anticipation is not only felt in the headquarters, the US, but also in other nations such as the U.K. The company uses a similar model into in Europe. It also signed an agreement with a telecommunication company in France to be its business partner in the country. The policy of employing strategic alliance has proved effective because it has opened opportunities for the company (Mickalowski, Mickelson&Keltgen, 2014). The company analyzes the political, economic, socio-cultural, and technological environment in the target market. These set of forces are mainly outside the control and influence of the business and have the potential of positively or negatively affect Apple’s operation. In analyzing the political environment, an issue such as taxation is evaluated because it affects the expected revenues and setting prices. The economic environment is carefully scrutinized because it restricts business investment and growth. Socio-cultural environment affects the taste and marketability of the iPhone.The technological environment is very dynamic, and internet accessibility has increased and customers have many expectations.

The US intervention in Korean War Essay Example for Free

The US intervention in Korean War Essay The US intervention in the Korean war was caused entirely by the aggressive behaviour of N. Korea. How far do you agree with this judgement? The true reason as to why the US intervened in the Korean war has created a lot of conflicting answers from many historians. The aggression behaviour of North Korea inherently contributed into US intervention. Historians believed that this was another event in a civil war that had been raging since Korea had been divided. Kim Il Sung was seen by Stalin as someone who is capable to destroy left wing factions in the north and his ability to unite the people under a communist leadership. On 25th of June 1950 North Korean invaded the south in a clear act of invasion which quickly brought the attention to the US. It is arguable that the Americans, keen on human rights and democracy, provided military assistance to Syngman Rhee in the south in order to stop further expansion of communism. One of the reasons why the Americans urged to stop the spread of communism is due to the pressures from home. The red-scare started by McCarthy threatened Trumans popularity as the peoples president. He was accused of supporting communism and employing closet communists under his administration. The fact that North Korea invaded the south provided the perfect opportunity for Truman to take action and convince the public that he was no more communist than they were. He assisted South Korea in a war against the ideology of communism. Whether or not Truman fought the war out of priniciple is arguable, however it is more likely that he used democracy and the human rights as a way to protect his presidency by gaining faith from the public again. The fight against communism had domino effect to the other SEA countries as well. If the whole of Korea were under the rule of communism, consequently other SEA nations would fall in Soviet sphere of influence. The security of Japan was particularly important to the US because she wanted a strong area of influence in the Pacific. IT was essential for Japan to maintain as a regional democratic power in South East Asia so that it would provide a bulwark to the spread of communism in SEA and inform the USA on checks on Soviet influence. Korea is only 160 km from Japan, if the whole of Korea fell into the hands of communism, Japan would be the first country affected which would create a domino effect towards the other SEA countries. If all the region of Asia is under the influence of Soviet, America would lose her superpower stature and diminished all ties and faith from other nations such as Western Europe.

Multiculturalism and America’s identity Essay Example for Free

Multiculturalism and America’s identity Essay I think multiculturalism strengthens America’s identity By allowing other from other countries come here, accepting them as US citizens, giving the opportunities that we have here in the US that they may not have in their own countries. Many other countries do not have a lot of the freedoms as we do, and allowing and accepting multiculturalism we are showing the world we are a fair and caring country that is open minded to giving others chances and breaks in their lives that they can get within their own country. Multiculturalism is the acceptance of multiple ethnic cultures, where people from different religious backgrounds, countries and tradition are given equitable status in schools, neighborhood, cities and nations. This has given rise to multiculturalism here in America. It has brought a change of social layers, but also made the citizen enjoy equal rights and liberty. It has given us a chance to learn things about other countries, their traditions, religious beliefs, and cultures. Multiculturalism in the US has definitely shown positive aspects and is still supporting a large number of immigrants, who have come here received great education and many have opened their businesses. The only downfalls I see are language barriers, I strongly believe if one lives in the United States they should speak English, it does create some issues in regards to communication. And that many people are not open minded enough to allow others enjoy the freedoms that we do here in the United States, there are many people that feel when people from other countries come here they take away from US citizens.

The Zero Based Budgeting Accounting Essay

The Zero Based Budgeting Accounting Essay Zero-based budgeting avails a better approach to dealing with the drawbacks associated with incremental budgeting. Unlike in incremental budgeting, zero-based approach does not necessarily start from the previous years budget level; instead, the existing operations are evaluated and continuance of the operation or activity ought to be justified on the basis of its utility and its need to the company. Zero-based budgeting pursues to justify resource allocation within individual budget scheme, irrespective of prior period budgets. The budget in this case is initially allocated as zero unless the manager responsible makes the case for resource allocation. Every plan in this case is justified as per the total cost and the total benefits and past performance is not in any way referred as a building block. The goal of zero-based budgeting is to re-evaluate and re-examine all programs and expenditures for each budgeting cycle by computing workload and effectiveness appraisals so as to verif y substitute levels of financing for each program or expenditure. Zero-based budgeting approach avails some distinctive advantages compared to traditional incremental budgeting such as: it allocates financial resources based on planning requirements and results; and, in order to attain efficiency, zero-based approach encourages managers to search for alternative operation plans. However, despite the outlined advantages, zero-based approach also manifest some disadvantages; first, since the budgeting process is sophisticated, the process can consume a lot of managerial time and may appear to be too drastic a solution for the task at hand; second, short-term benefits may take precedence and obscure long-term planning as the latter is less dominant within the planning process; and, third, since the new budget is launched every year, there may be annual conflicts over budget allocation. In order to circumvent these drawbacks, especially concerning the managerial time required, one alternative may be to conduct a rolling budget every year and carry out zero-based budgeting perhaps three to five years, or in cases where a considerable modification that occurs within operations. This compromise may aid to weed out waste and inefficiency, especially within a period of intense competition and reengineering that is characteristic of the mobile phone industry. Indeed, zero-based budgeting is an effective means of controlling for unnecessary costs since the departments and divisions in Pear Ltd do not automatically receive a distinctive sum every year, each amount of money apportioned to each unit bear a purpose, which keeps waste and discretionary spending to a minimum. Zero-based budgeting minimizes the entitlement mentality with respect to cost increases, and bears the potential to render budget discussions to be more meaningful. Activity Based Budgeting Activity-based budgeting awards financial resources to activities that see the highest return in the form of enhanced revenues for the company. Thus, the organization can be able to translate its vision into a strategy with definable objectives so as to create value. The benefit of adoption of activity-based budgeting is that Pear Ltd can be to accurately link revenues to strategic objectives, which, in turn, may enhance revenue moving forward. Nevertheless, the implementation of an activity-based model demands investment of substantial time and resources, which may not be immediately feasible for Pear Ltd. The most effective performance budgets manifest how the invested resources fund day-to-day tasks and activities, and how the activities are anticipated to generate certain outputs and the outcomes that should be the result. If Pear Ltd adopts a performance-based budget, the company will have a good idea of how money is anticipated to translate into results. One of the drawbacks to this approach is that the budget process must incorporate the review of performance measures and time for discussions of performance against expectations. Performance-based budgeting Performance-based budgeting (PBB) process is a continuum that incorporates the accessibility and utilization of performance grounded in information at each of the varied phases of the budget process. Performance budgets mainly seek to contain information of a number of elements, namely: inputs, outputs, efficiency, and effectiveness. PBB mainly start at begin policy level in which the organization develop goals and explicit policy objectives. Decisions are mainly taken to link budget allocations to the set goals, objectives, and measures. Priority-based budgeting This approach represents an adjustment of zero-based budgeting method whose focal point centers on highlighting corporate priorities and apportioning growth accordingly. This demands a thorough ongoing review of departmental services. Based on the analysis for every unit the elements of spending could be classified as highly desirable or beneficial. Such decisions are supplied to the decision makers. Priority-driven-budgeting is a powerful tool that aids entities to: better manage the expectations of constituents; address present or anticipated fiscal constraints; highlight on the revenues at hand and utilize them in the most productive ways possible; spend within the entities means; and, attain the best results for the invested resources. Flexible budgeting can be employed by Pear Ltd management in planning by indicating what costs will be at diverse levels of activity. In so doing, flexible budgeting can be employed to solve the problem that emanate from employing static budgets for performance evaluation. Whereas the traditional incremental budgeting may not be necessarily flawed, the adoption of flexible budgets can award managers some feel for the impact of both fixed and variable costs. Pear Ltds management could shift from traditional incremental budgeting to zero-based budgeting. The adoption of zero-based budgeting suits the Pear Ltd, especially since in the mobile phone industry competition is rife. This is informed by the fact that it allows every managerial activity to be properly identified and then assessed by analyzing alternative levels of operation for a particular activity. The highlighted alternatives may be ranked and relative priorities laid for attaining effectiveness and efficiency. Alternatives to traditional incremental budgeting offer Pear Ltds management the most ideal characteristics of a budgeting system such as flexibility, responsiveness, and coordination. A move towards a decentralized structure can be critical to easing the drawbacks associated with traditional budgeting process. Critically evaluate alternative methods of product costing and the role of such methods in supporting such areas as the evaluation of strategy and cost control. Costing systems differ along three dimensions, namely: the components being measured; what is included in product cost; and, the manner in which the cost are accumulated. The differences in costs emanate from the urge to incorporate or exclude certain forms of information in product costs. The differentials manifested between the approaches stem from the timing of the cost recognition whereby the core issue centres on when the fixed production costs become expenses. Eventually, both methods produce the same merged appraisal of total profit; nevertheless, there may be differences in short-term phase profit measures and stock valuations. Basic approach to product costing normally incorporates assigning direct costs to products and allocating manufacturing overhead costs to products. The core product costing methods in this category include job costing and process costing. Job costing encompasses the transfer of outlays to a certain manufacturing job and may include contract costing and batch costing. Overhead is allocated to jobs and the approach is utilized when individual lots of products are distinctive, especially when the entities are billed directly to customers. Process costing infers the accumulation of labor, material, and overheads outlays across whole divisions or entities whereby the entire production cost being allocated to individual units. Process costing incorporates aspects such as operation costing, unit costing/output costing, service costing, and multiple/composite costing. Alternative Product Costing There is an overall concurrence as to the accounting treatment of key aspects such as product costs and of period costs; however, there is constantly a debate centering on what item costs should be billed as product costs. This is largely a case of designation of absorption costing (AC) and variable costing (VC)/ marginal costing) that embodies diverse approaches to product cost description and dimension, and consequently profit measurement. Absorption costing embodies the traditional approach that deems all production costs to be product costs. The accounting treatment of fixed production costs varies as per each approach. Hence, all the approaches deliver varied periodic stock valuation whereby in absorption costing, stocks remain valued at full cost of production while under VC; the stocks remain valued at variable production cost. Similarly, the methods may also yield to diverse periodic profit measurements. Variable costing system incorporate direct material, direct labour, and the variable constituent of overhead within product cost. Fixed overhead, in this case, is treated as a period cost. Absorption costing system incorporates direct material, direct labour, and both the inconsistent and rigid elements of overhead in product cost. Factory overhead, in this case, is absorbed into the product cost. Job order costing Job order costing explores and establishes the outlay of individual jobs/batches. The direct material employed and the direct labour hours are accumulated for each job whereby manufacturing overhead is mainly applied as per the direct labour hours. One of the advantages of employing this approach is that the outlays of every job can be independently analyzed. If the actual cost was extremely high, the manager is at liberty of reviewing the actual material and labour costs to establish the reason for the surge. While job order costing can be an effective tool for some companies, it can create additional work tracking costs that may not necessarily add value. Activity-based costing Activity-based costing represents a managerial accounting method that approximates the outlay of products and services by apportioning overhead costs to direct costs. Activity based costing system represents a modified absorption costing system whereby the indirect outlays are outlined to their cost pools to reflect resource exploitation of indirect reserves by the cost object. Activity-based costing (ABC) represents a two-stage product costing method that first allocates costs to activities and then allots them to products based on the products consumption of activities. Activity-based costing mainly incorporates four steps: first, identifying the activities that consume resources and assign cost to them; second, outlining the cost drivers connected with every action; third, computing a cost rate per cost driver unit/transaction (each activity should possess multiple cost drivers); fourth, establishment of output metrics and conveying outlays to products in multiplying the outlay dr iver fee by the quantity of outlay driver units registered in the manufacturing of the product. Since product mix has grown more diverse, activity based costing has evolved to become a useful tool. Activity-based costing allows managers to arrive at decisions by employing product outlay constituent that only covers those actions that add to the manufacturing of the product. Nevertheless, ABC demands more detailed analysis of the activities within the plant that require additional resources from the company. The key benefit of this approach is the potential to approximate the outlay of entity products and services precisely. ABC helps to underline wasteful or non-profitable ventures that impact on the productivity of the production processes. Marginal costing Marginal costing is an approach that employs variable costs. Variable costs, in this case, embody those outlays that stay the identical per unit, but vary in sum as per the overall quantity of units manufactured. Fixed costs essentially remain the same in total irrespective of the number of units produced. Since variable costs are mainly controlled costs, marginal costing enables mangers to make decisions devoid of being swayed by uninhibited statistics such as fixed outlays. Marginal costing also embodies a valuable device to utilize when the entity business environment is extremely competitive. The product pricing can be engineered to recover the changeable outlays of the products. However, disregarding fixed outlays may modify the proceeds to recover overall outlays of the business. The Role of Alternative Methods of Product Costing in Supporting Evaluation of Strategy and Cost Control Alternative methods of product costing are critical to the evaluation of company strategy and overall cost control. In the contemporary competitive business environment accurate product costing is essential to a business survival. Such methods are critical in supporting such areas as the evaluation of strategy and cost control. The approaches are critical in shaping precise divisional and product outlays as a foundation for estimating the cost effectiveness of divisions and the productivity of diverse products. Cost allocation plays a strategic role in shaping competitiveness, especially in informing the effectiveness of the decision-making. Alternative methods of transfer pricing The rapid advances in technology, communication, and transportation have yielded to a large number of multinational enterprises that bear the flexibility to place their enterprises and activities anywhere in the world. The main rationale of transfer pricing is to render most favourable decision making within a decentralized organization so as to maximize the profit of the organization. A transfer price integrates the cost one sub-entity of a corporation charges for a given product or service supplied to the next sub-entity within the same corporation. The sub-entities may be profit centres, cost centres, or investment centres. Pear Ltd central managements adoption of alternative transfer prices may possess significant impact on aspects such as motivation, performance indication and autonomy across the range of Pear Ltds responsibility centres. Motivation in this case combines goal congruence and effort and includes the aspiration to achieve a given goal outlined by the management merged with the search of those goals. Ideally, alternative transfer prices should possess properties such as promoting goal congruence, motivating management effort, useful in evaluating subunit performance, and preserving an enhanced level of subunit autonomy in decision making. The advantages of transfer pricing across Pear Ltds range of responsibility centres include better, timely decisions owing to the managers proximity to local conditions; the managers are not diverted by regular, restricted decision difficulties; managers motivation increases since they have better control over results; and enhanced decision making that avails better training for mangers for enhanced level positions within the future. Some of the disadvantages that can be cited include lack of goal congruence among mangers within diverse parts of the organization; inadequate information available to top management; and, lack of coordination among managers in diverse parts of the organization. Alternative methods of transfer pricing Market-based transfer pricing Market-based transfer pricing details when the outside market for the product is well-defined, competitive, and stable, organizations frequently tend to institute the market price as a benchmark for the transfer price. This approach, however, attracts some concerns, especially when the outside company is neither competitive nor stable. This may distort internal decision making for relying on market-based transfer prices that mirror distress prices or a variety of special pricing strategies. Market-based pricing overall leads to finest decisions, especially when: a) the marketplace is perfectly competitive; b) there is low interdependencies of sub-divisions; and, c) there is lack of extra costs or gains to the association in its entirety from buying or selling within the external market rather than transacting internally. Using market prices for transfers in certain conditions leads to goal congruence. Division managers will be acting in their own best interests to arrive at decisions that may be within the best interests of the organization as a whole. Nevertheless, one can argue that computing transfer prices grounded in cost will most probably make Pear Ltd to pay little attention to mitigating outlays since all expenditures incurred amid production will be recovered. Negotiated transfer pricing This approach features a firm identifying regulations for the computation of transfer prices. Divisional managers, in this case, are persuaded to settle or jointly agreeable transfer prices. The exact transfer price in this case hinges on the negotiating powers of the divisions. The bargained transfer price manifests a number of properties: attainment of goal congruence; critical for evaluating division performance since the transfer derives from express bargaining between the set divisions; motivating administration endeavour given that once bargained, the transfer price is autonomous of real costs of the subunit (the subunits in this case manifest every reason to direct the organization resourcefully to increase profits; and, safeguarding subunit independence since the transfer pricing flows from express negotiations between the two subunits. Cost-based transfer pricing In the lack of perfectly developed market-price, majority of the companies base their pricing on the manufacturing cost of the supplying sub-entity. The most prominent methods employed include: full cost, cost-plus, variable cost plus lump sum charge, dual transfer prices, variable cost plus opportunity cost. One possible restraint of full-cost-based transfer prices derives from the fact that they can yield to suboptimal conclusions for the organization as a whole. Transferring products internally at incremental cost possess the following properties: attains goal congruence; not useful for evaluating subunit performance since transfer price fails to exceed full costs. Transferring products internally at incremental cost fails to preserve subunit autonomy since it is rule-based and some divisions have no say in and, thus, no capability to set the transfer price. However, transferring products internally at incremental cost will motivate management effort if based on budgeted costs (actual costs are comparable to budgeted costs). If, however, the transfers are grounded are based on actual costs, Pear Ltd possess little incentive to control costs. Although, neither approach can be cited to be perfect, negotiated transfer pricing possesses more favourable properties compared to the cost-based transfer pricing. Both transfer-pricing approaches attain goal congruence; however, bargained transfer pricing assists in the estimation of subunit performance, stimulates management action, and conserves subunit autonomy, while the transfer price remain based on incremental costs fails to attain these objectives. The benefits of utilization of alternative methods of transfer pricing between responsibility centres is that the operating managers possess the incentives to closely weigh and conduct cost-benefit analysis prior to requesting groups services or products. Similarly, the operating managers possess an inducement to pursue the job and the development undertaken by the responsibility centres. Decentralization would encourage plant managers to enhance output so as to achieve the highest profitability, and inspire plant managers to track cost cutting measures that would increase margins. Manufacturing managers would be equally motivated to design their operations as per the criteria that satisfy the marketing managers approval, hence enhancing cooperation between the responsibility centres. The problem that emanate from adoption of alternative transfer pricing by Pear Ltds central management is that the contract may necessitate extensive internal negotiations with regard to cost, time, and technical specification. Similarly, Pear Ltds divisions need to consistently sell their services or products to the operating division and this could possibly result in loss of morale. To the degree that the focal point of the responsibility centres is on short-term schemes stipulated by the operating divisions, the current arrangement would lead to goal congruence and motivation. Goal congruence is attained since both the central management (operating divisions) and the responsibility centres are motivated to work the organizational goals such as enhancing the environment. The operating divisions would be highly motivated to utilize the services of the responsibility centres so as to attain the objectives outlined for them by the administration.

Biography Of Nataniel Hawthorne :: essays research papers fc

Born in Salem, Mass, Nathaniel Hawthorne was a descendant of a judge in the Salem witch trials. He spent a solitary, bookish childhood with his widowed and antisocial mother. After graduating from Bowdoin College, he returned to Salem and prepared for a writing career with 12 years of solitary study and writing interrupted by summer tours through the Northeast. After privately publishing a novel, Fanshawe in 1828, he began publishing stories in the Token and New England Magazine. These original allegories of New England Puritanism, including such classic stories as "The Minister's Black Veil," were collected in, Twice-Told Tales, published in 1837. A brief period of paid employment, including the compilation of popular children's works and a stint at the Boston Custom House from 1839-to 1841, was followed by a half-year's residence at the transcendentalist community, Brook Farm. In 1842 he married Sophia Amelia Peabody, also a transcendentalist, and they moved to Concord, Mass., where he began a friendship with Henry David Thoreau. Financial problems forced his return to Salem from 1845 to 1849, where he secured another political appointment, this time as surveyor of the port of Salem. During these years he continued to publish Puritan tales such as, "Young Goodman Brown" and "The Birthmark"; collections of his stories included Mosses from an Old Manse published in 1846 and The Snow Image published in1851. His dismissal from the surveyorship initiated the brief period of his greatest novels: The Scarlet Letter in 1850, The House of the Seven Gables in 1851, and The Blithdale Romance in 1852. He also wrote two children's classics: A Wonder-Book in 1852 and Tanglewood Tales in 1853. His campaign biography of Franklin Pierce in 1852 was rewarded with the U.S. counsulship at Liverpool 1853 to 1858. He then went to live in Italy in 1858 to 1859, where he began The Marble Faun, which he published after returning to the United States in 1860. Back in Concord, he published his last major work, Our Old Home in 1863, which drew on his experiences in England, but by then he was becoming ill and disillusioned. Nathaniel Hawthorne was an average man who saw things, not necessarily in a different way, but in a different light. He was able to use this ability and transform it onto paper. He would begin to write and slowly but almost definitely become emotionally involved by the end of the novel or short story.

Macbeth :: essays research papers

The notion of Macbeth being a good and noble man is indeed a matter in which great uncertainty arises; as is the notion that Macbeth was bought down by ‘his evil wife’. In Macbeth, one of Shakespeare’s’ most famous tragedies, I am uncertain of the character of Macbeth, as throughout the text, happenings which both support and put down the good character of Macbeth and Lady Macbeth are apparent.   Ã‚  Ã‚  Ã‚  Ã‚  At the beginning of the play, Macbeth seems to be true to the statement that he is a good and noble gentlemen, due to his brave acts in the war fought for his country. We hear Macbeth being referred to as “‘O valiant cousin! Worthy gentleman’(Act 1, Scene 2, Line 24) by King Duncan, who is considered noble and honest by all around him. In a retold story form of the play, the statement is made ; “It seemed that Scotland’s fate, the people’s lives, his own, were cradled in the vast courage of this warrior’s breast'; represents the picture painted of Macbeth early in the piece.   Ã‚  Ã‚  Ã‚  Ã‚  The fact that Macbeth was chosen as Thane of Cowdor is another representation of the confidence that the king and the people of the time had in Macbeth’s character. When King Duncan announced Macbeth’s rise to Thane, he referred to him as “noble Macbeth';(Line 69)   Ã‚  Ã‚  Ã‚  Ã‚  The first flaw we see in the character of Macbeth and the first signs of the evil power Lady Macbeth has over her husband, come late in the first act. In this part of the story (Act 1, Scene 5) Lady Macbeth and Macbeth are discussing the murder of King Duncan planned for that night. We hear of Macbeth’s uncertainty of committing the crime, however lady Macbeth taunts him until she convinces him to commit the murder. This shows the mental weakness in Macbeth’s character.   Ã‚  Ã‚  Ã‚  Ã‚  The famous quote in Act 1 Scene 5 Line 42, where Lady Macbeth calls on the spirits to “fill me from crown to toe top-full of direst cruelty!'; shows the definite malevolent and evil characteristics Lady Macbeth possesses. As it was Lady Macbeth’s idea to Kill King Duncan, we establish at this point in the story that Lady Macbeth undoubtedly has an evil control over her husband ; Macbeth.   Ã‚  Ã‚  Ã‚  Ã‚  Before the first murder, we see the extreme unease Macbeth has about the crime which he is about to commit. Macbeth hallucinates (sees a vision) of the murder weapon before his eyes.

Because I Could Not Stop for Death :: Literary Analysis, Dickinson

Because I Could Not Stop for Death is proclaimed to be Emily Dickinson’s most famous poem. This poem reveals Emily Dickinson’s calm acceptance of death. She portrays death being a gentleman that surprises her with a visit. Emily illustrates everyday scenes into a life cycle. While her metaphors explore death in an imitable way, her lines often contain as much uncertainty as meaning. Life and death are but trails to eternity and are seen less important when viewed in the framework of eternity. Emily Dickinson’s poem Death is a gentleman taking a woman out for a drive.† Because I could not stop for death, He kindly stopped for me† (Dickinson 1-2). Emily describes being a busy woman who is caught up with everyday situations. When it comes to death, no one plans on a time or date to die; what Emily is identifying as a tragic event is translated to being a casual experience. Emily writes, â€Å"The carriage held but just ourselves, and immortality,† (3-4). Emily describes her ride with death, but affiliates a third rider Immortality. â€Å"Davidson does not emphasize what is gained after death; she emphasizes what is lost because of death,† (Privatsky 35). Emily’s third passenger has a wide variety of interpretations. Normally, one doesn’t think about death, yet Emily’s approach to death is similar of the approac h to immortality. My viewpoint is Emily construes her belief in a soul that does not die but live on till eternity. â€Å"The idea of immortality is confronted with the fact of physical disintegration. We are not told what to think; we are told to look at the situation,† (Tate 26). According to Dickinson’s words, He slowly drove He knew no haste (5-6). Emily describes a relaxing slow pace towards an unknown destination. On the way she enjoys the peaceful scenes. â€Å"We passed the school, where children strove, At recess – In the Ring-â€Å"(Dickinson 9-10). Emily is reflecting in her past, this may also be seen as the beginning of a life cycle. Emily then goes on to say, We passed the Fields of Gazing Grain- (11). The phrase that she decides to use is judicious because she is not the observer, but instead she is the observed. At that point, she further goes on to describe â€Å"Setting Sun-â€Å" as the last scene in her ride.† All three of these ima ges suggest phases of the life cycle that the speaker has passed and is passing through and clue us in on her experience†¦Time has stopped for her, and the fields of grain do the gazing, not her,† (Semansky 34-35).

Nutrition topic

This is one of the vitamins that form food supplement for man: others are Vitamin B1 [thiamin], Vitamin B2 [riboflavin], vitamin B3 [niacin], vitaminB5 [pantothenic acid], folic acid and vitamin B6 [pyridoxine]. These are important supplements that are required for the maintenance of metabolism in the organisms; they act as coenzymes and cofactors in various anabolic and catabolic reactions essential for the survival of cells, and the organism [1.4]. Of peculiar interest for this article is Vitamin B12. The reason for choice of this, among other things is because of the devastating medical cases including neural tube defects, irreversible Vitamin B12 neuropathy that may arise as a result of deficiency. It would be considered under the following headings: source, metabolism [structure, absorption, transport, biochemical function] and deficiency. SOURCE The vitamin is only available in animal sources. It is synthesized by microbes; animals acquire it by eating other animal foods, by internal production from intestinal bacterial flora. Its sources include food of animal origin, such as meat, fish, dairy products, liver. It does not occur in plant sources: cereals, fruits or vegetables [1]. METABOLISM STRUCTURE [1]: There are a variety of forms in which Vitamin B12 exists: as methylcobalamin in human plasma, as deoxyadenosylcobalamin in human tissue, as hydroxocobalamin for treatment, and cyanocobalamin in study of Vitamin B12 activity. All have the same basic structure: cobalt is at the centre of a corrin ring which is attached to a nucleotide. ABSORPTION: A normal diet contains a large excess of vitamin B12 compared with daily needs. B12 is combined with the parietal cell-produced glycoprotein, intrinsic factor. The IF-B12 complex binds to a specific receptor in the distal ileum called Cubilin. Vitamin B12 is absorbed here at the distal ileum. TRANSPORT: Vitamin B12 is absorbed into portal blood through the circulation from the intestine to the liver via the portal vein. Here it becomes attached to the plasma-binding protein transcobalamin II [TCII] which delivers B12 to the bone marrow and other tissues, where it is utilized for biosynthetic functions [4]. BIOCHEMICAL FUNCTION: Vitamin B12 is a coenzyme for two biochemical reactions in the body. First, it acts in the form of methylcobalamin as a cofactor for methionone synthase, the enzyme responsible for the conversion of homocysteine to methionine; methyl tetrahydrofolate is used as methyl donor during the reaction. Second, it acts as deoxyadenosylB12 where it acts as cofactor for the conversion of methylmalonyl conenzyme A to succinyl coA [4]. DEFICIENCY CAUSES: In this part of the world, perincious anemia is the commonest cause of Vitamin B12 deficiency [3]. In this condition, autoimmune reactions on the gastric mucosa cause production of antibodies against parietal cell products, intrinsic factor and its receptors; females are more affected and it is usually associated with other autoimmune conditions such as vitiligo, Hashimoto thyroiditis, thyrotoxicosis, etc. Other causes include malabsorption secondary to gastrectomy, congenital abnormailtiy of the IF, chronic tropical sprue, Crohn’s disease, intestinal stagnant loop syndrome such as stricture [4]. EFFECTS: Vitamin B12 deficiency causes megaloblastic anaemia [2]; it features include signs and symptoms of anaemis such as anorexia, easy fatiguability, pallor of skin and mucous membrane and malaise. Others are glossitis, angular stomatitis, purpura and lemon-tint jaundice. Severe Vitamin B12 deficiency may cause a progressive neuropathy affecting the peripheral sensory nerves and dorsolateral columns of the spinal cord [4]. The neuropathy is usually symmetrical and affects the lower limbs than the upper limbs. These changes are irreversible. The cause of this is usually accumulation of s-adenosyl homocysteine in nervous tissue. In a pregnant woman, the fetus is predisposed to neural tube defects [4]. LABORATORY FINDINDS: Blood file shows macrocytosis; the mean corpuscularf volume > 95fL. The macrocytes are oval. There are hypersegmented neutrophils, leucopenia and thrombocytopenia [1]. TREATMENT: Diagnosis is confirmed by absorption tests including schilling test. treatment is by taking Vitamin B12 preparations [1]. REFERENCES Vitamin B12. www.mayoclinic.com/health/vitamin-B12/NS_patient-vitaminb12   Chanarin I. [1970] The Megaloblastic anaemias. Blackwell Scientific Publications, Oxford. Toh B-H, Van Driel I.R and Gleeson P.A. [1997] Pernicious Anaemia. N. Engl. J. Med. 337: 1441-8. Mehta A.B.   and Hoffbrand A.V. Haematology at a Glance. 2000.   

Cultural Sensivity Essay

The manner in which color is employed in an international context is a significant factor which is frequently maltreated or neglected by the developers of Web sites and instructional material. What is more, its application is even more complicated due to the notion that perception of color is conditioned not merely by one’s physical competence to see it. It is even more important for a designer to understand the meaning of a color in terms of cultural preferences. Following are some recommendations in regards to the world’s attitudes toward the basic colors. So, the developer of a site oriented on an international viewer should keep in mind that blue is the best-tolerated color worldwide. Blue is one of the colors that is unobjected in the majority of ethnical traditions. Therefore, a designer can employ it for all sorts of sites, no matter what its audience, purpose, or placement are. In regards to the pleasant perception of this color specialists state that on our planet you cannot find anything that would be isolated from the surroundings – that is, excluding the sky. This may be the cause for prevailing religious beliefs place their deity somewhere above, while evil usually resides under the ground. There is a group of colors that possess somewhat indistinct characteristics and meanings. Among those one should mention pink. When developing sites for citizens of East India, it is recommended to avoid pale version of this color for the reason that male audience consider it as having a feminine attribute. In some states, on the other hand, representatives of both genders favor pastels; the perfect example is Japan. But the most important category for the designer to remember is the group of unsafe colors. The most noteworthy example is purple, which is received negatively in all around the world. Catholic-dominated countries, for example, have this color as a representation of death and crucifixion. Moreover, it symbolizes mystical teachings and practices that oppose the tenets of Christianism, Judaism and Muslimism. It is crucial for instructional designers to realize that all material is unseparatable from culture. Thus, Web site developers must take some special aspects of culture like, for example, color preferances, and integrate them into the project in order to create culturally sensitive presentation. Reference List 1. Design at Work Leaning Network. (April 2003). A brief introduction to information design. Retrieved on February 23, 2007, from http://http://www. christiania. edu/iforum/iforum/ePaper_no_4_3003. pdf.

Module 11 text questions-Creative photography Essay

1. What makes someone a professional photographer? What qualities do you think a professional photographer should have? – If they do the same thing, only get the majority of their income from it. 2. What are three different types of photography? Which type do you think you’d most like to focus on? Why? – Commercial photography, Forensic photography, and scientific photography. I’d probably like commercial photography the most because I like photographing my friends modeling and I would want my work to be shown in magazines and advertisements. 3. What do you think would be the best and worst aspect of being a professional photographer? Why? – Worst- Having low pay, or barely any jobs. – Best- Traveling and experiencing different types of photography. 4. What tasks or responsibilities would photographers have if they owned their own business? – Marketing their business, editing their photos, and selling their work. 5. What is the job outlook for photographers? What factors are influencing the job outlook? – In 2008, there were over 150,000 professional photographers in the U. S. And the average photographer earned almost $30,000 per year. 6. What are the educational or training requirements for becoming a professional photographer? What options exist for individuals? -There is no specific education needed. It usually depends on the type of photography you want to do. All photographers would want to have training in the subject they want to work in. 7. What are the steps to becoming a professional photographer? -Have an interest in photography -Receive a university degree or other training – Develop a strong portfolio 8. What is stock photography? Do you think you’d like to take stock photographs? -Stock photographs are photographs that are made for specific commercial purposes. I think it would be fun o take them, so yes. 9. What do you think is the biggest challenge for professional photographers? – Probably finding a good job in photography. There are not many, and I wouldn’t want to just work as an assistant. 10. How do the careers of freelance and salaried photographers differ? Which one do you think you’d prefer? Why? – Being a freelance photographer has more freedom involved and you don’t have a boss, unlike salaried photographers. I think I’d rather be a salaried photographer because I’m not very independent and I like having a set job, not making it up for myself.

Wipro Report

CORPORATE SOCIAL RESOPONSIBILITY of [pic] Submitted to Prof. Rajeev Gowda [pic] SUBMITTED By JAYAPRASAD V 1011243 JEFFERSON KADUVINAL ABRAHAM 1011244 JITESH MEHTA 1011245 Contents 1. Introduction3 2. Corporate Social Responsibility Initiatives3 2. 1 Wipro Cares3 2. 2 Wipro Applying Thought in Schools4 2. 3 Mission10X5 2. 4 ECO Eye5 3. Stake holders and CSR initiatives7 4. Controversies8 5. Conclusion8 6. Appendix9 Introduction Wipro headquartered in Bangalore is one of India’s leading firms which was founded by Mr. M. H Premji. Its business can be categorized under three main headings: †¢ IT, BPO, R&D and Consulting Services: Wipro Technologies, Wipro Infotech †¢ Consumer and Institutional Products: Wipro Consumer Care and Lightning †¢ Infrastructure and Ecological Engineering: Wipro Infrastructure Engineering Wipro as an organization recognizes the importance of corporate social responsibility and has taken several initiatives to benefit the stakeholders. Wipro Model of Good Citizenship[1] [pic] Corporate Social Responsibility Initiatives[i] 2. 1 Wipro Cares Unlike mere philanthropy, this initiative channelizes the efforts of the employees and their friends to provide a long term benefit to the society. It focuses on two main areas – assisting in disaster management by providing rehabilitation to the survivors of natural calamities and initiating a learning enhancement program which would improve the skill set and self esteem of the underprivileged children ; thereby ensuring that they grow up to be independent. Under this scheme, Wipro launched five new projects in 2007-08 which was in addition to the eight ongoing projects. Some major ongoing projects are as follows: |Tsunami relief initiatives which include reclamation of agricultural land, donation of boats to fishermen and construction of school | |buildings have been undertaken at Pushpavanam village, Tamil Nadu. | |Learning enhancement programmes which aim to broaden the horizon and increase awareness levels have been successfully implemented in | |several schools – Olcott Memorial School, Chennai, TVK School in Chennai and Government Secondary School, Bangalore. The success of | |these programs aptly demonstrates the benefit of sensitizing and involving employees in contributing to society. | |Wiproites in Kolkatta in association with an NGO provide health care services for families of brick kiln labour camp children. | |In association with Swadhar, an NGO, Wipro has helped set up community centres for marginalized families. A vocational course and a | |school are run by Swadhar from this centre. | |Makkala Jagriti is an after school safe home set up in Bangalore for around 200 children. | 2. Wipro Applying Thought in Schools Wipro firmly believes that an educated India is the key to bring about societal change. This initiative is aimed at improving the quality of education with the long term focus being to develop systems which would allow each child to reach his potential. Projects aimed at educational reform have been undertaken with organizations such as Disha, Gurgaon and Katha, Delhi. Wipro has fostered relationships with many NGO†™s. Wipro is also a member of the CII National Committee of Education Reforms. Wipro Applying Thought In Schools[2] [pic] The experiment based learning projects are of two types: †¢ Holistic School Engagement Programs: Wipro has worked with over 1100 schools. For example, Eklavya in Bhopal, is an initiative at providing education for the economically disadvantaged children by developing material and teacher development programs. †¢ Capability building for organizations: This aims at introducing school reform and providing grants to build resource centres in the organization. For example, support has been given to Udaan-Janvikas, Ahmedabad to build the organization into an educational resource centre. . 3 Mission10X Mission10X, is a not for profit trust established in 2007 with the aim of improving the quality of engineering education in the country and producing employable graduates who are equipped with the necessary skill set. Workshops have been held which have empowered more than 1000 faculty members. These workshops focus on asset building aimed at creating a world class repository of lea rning assets. The mission is to eventually empower 10,000 faculty members by 2010. 2. 4 ECO Eye Wipro has engaged in a transformation drive to fulfil its commitment to ecological sustainability. In addition, it is also trying to educate all stakeholders regarding the fragile ecosystem and the urgent need to take affirmative action. This drive was kicked off in 2008 and it involves all stakeholders – employees, suppliers, partners and communities. As per, Mr Azim Premji, Chairman, Wipro Ltd, â€Å"We firmly believe business cannot be built at the cost of ecology. It is not sustainable. Ecological Sustainability will increasingly be the defining force for society and business globally. Wipro will work on the dimensions of carbon neutrality, water balance, waste management and bio-diversity. Eco Eye is the â€Å"eye† through which we attempt to see everything, and act for ecological sustainability. †[3] | | The themes for eco-action include identification of a portfolio for sustainability investments that will generate new lines of revenue and profits and remodel internal operations to reach neutrality/surplus in the elements of energy, water, waste. In addition, there exists a â€Å"Beyond Wipro† initiative to partner with national and global groups to take sustainability initiatives and to motivate employees to make environment friendly changes in their personal lives. The initiative to invest in a new portfolio for sustainability is in line with Milton Friedman’s views, wherein Wipro has made a business case for social responsibility. In addition, Wipro recognizes that society is becoming more conscious and in due course of time, both customers and employees may demand the need for sustainability and the government may also mandate it. Hence, it is clearly in their interest to take the lead and tap the hitherto unknown business opportunities. Eco Eye allows Wipro to have a â€Å"Going Green† tag, but more importantly it is structured in a way to bring value to the shareholders. This strategic positioning is important as the money spent on the Eco Eye initiatives are viewed as ‘beneficial’ to the shareholders and not a ‘burden’ on them. As per Milton Friedman, if a company spends shareholder money on corporate social responsibility, it is equivalent to a ‘tax’, hence this strategic positioning of generating returns is important for the shareholders. The Eco Eye is a strategic corporate social responsibility initiative (in accordance with Porter and Cramer’s views) that provides mutual benefits to the society and the shareholders. Wipro has also partnered with regional, national and global groups as part of larger sustainability initiatives in energy, water, waste and biodiversity. This has been aimed at bringing about an industry change and alter the rules of engagement in the long run. Some of the key actions undertaken on ecological sustainability include: Reduce carbon footprint by encouraging telephone and video conferences to reduce employee travel emissions, encouraging car pooling. Wipro Eco Energy, a division of Wipro Infrastructure Engineering, offers consulting and implementation services across the spectrum of solar, wind, geothermal and biomass energy sources. †¢ Usage of alternative sources of energy like LED lights, ISO 14001 Certification & Greening of all Buildings based on LEED standards †¢ Redu cing water usage by recycling waste water and harvesting rain water. Wipro Water, a division of Wipro Infrastructure Engineering offers solutions in water treatment space. †¢ In the field of waste management, Wipro has increased the usage of recycled materials and packaging in the design of products which has resulted in significant cost savings. †¢ Conducts regular energy audits. In addition Wipro is a member of the Green Grid, a consortium dedicated to improving the energy efficiency of data centres. Integrated Portfolio of ecological solutions[4] [pic] Stake holders and CSR initiatives[ii] Stock holders: Mr. Azim Premji, Chairman of Wipro is committed to corporate social responsibility. He has established a not-for-profit Azim Premji foundation which aims at introducing a holistic system change in the education system. The ‘Eco Eye’ which is the largest social initiative taken by the company aims at generating new business and providing value to all shareholders. Employees: They are provided with ample opportunities to contribute to society through programs such as ‘Wipro Cares’ and ‘Wipro applying thought in school’ which result in increased motivation. They are also involved in the Eco Eye program to reduce the carbon footprint – car pooling, encouraging video conferencing, E-waste policy. Wipro has also launched Women of Wipro (WoW) with a charter to mentor women leaders, contribute to business growth and to remove disparities in the work-force. Medical benefits and superannuation plans are in place. Career development programs are run to improve the skill set of the employees. In the IT industry, the employees have a sedentary life style. Keeping this in mind, Wipro has initiated a â€Å"Fit for Life† program which aims at improving the physical and mental health of the employees. [iii] Customers: Wipro has set up recycling agencies and processes for recycling E-waste. Customers are provided this service through a single helpline and are actively encouraged to use environment friendly products. This has projected the company as socially responsible and added brand value. Wipro has been environmentally responsible and has launched toxin free â€Å"greenware† desktops. Government: Wipro proactively engages with the government and regulatory bodies to evolve a legal and regulatory framework which addresses the needs of societal stakeholders. Wipro provides feedback to government on vital economic issues. For example, the Offset Policy is aimed at facilitating technology transfer and large defence contracts with MNC’s. In addition Wipro offers advice to the government on educational reforms (in line with its philosophy of introducing a paradigm shift in education) and has also partnered with the government in promoting economic growth in Tier-II and III cities. Wipro is also a signatory to CII’s mission on sustainable growth. Community: The initiatives taken under Eco Eye have an indirect impact on the surrounding communities as the focus is on energy efficiency. Wipro InfoTech has also launched â€Å"Super Genius Bharat PC† in an attempt to bridge the digital divide in India and is targeted specifically at the rural community. Disaster management drives through ‘Wipro Cares’ have benefited victims of natural calamities particularly in Tamil Nadu, Gujarat and Orissa. Wipro believes in engaging with the people and is averse to ‘plain cheque book philanthropy’. Wipro in association with civic bodies has worked in areas of ecological importance. For instance, it worked with the Bangalore municipality in 2007 to transplant fully grown trees. Academia: Wipro has education programs aimed at the ‘future generations’ as it has an impact on influencing the future work force. These programs have been launched under â€Å"Wipro Cares†, â€Å"Wipro Applying Thought in Schools† and â€Å"Mission10X†. Initiatives have been taken to train teachers. Non Profit Organizations: Relationships have been nurtured with several NGO’s in promoting community welfare particularly in educating the underprivileged children. Wipro has also received accolades for its environment friendly initiatives and was ranked No. in Green peace’s Guide to Greener Electronics. [iv] Suppliers: Wipro has an ombudsprocess available to all their vendors so that they can raise concerns relating to any breach by the employees. Before finalizing any contract with a vendor, Wipro ensures that the vendor has fair labour practices which include payment of statutory wages to employees, ensuring no gender discrimination and no forced or child labour. Wipro has undertaken responsibility not only for its own actions but has also taken steps to ensure that its suppliers do the same. Controversies[v][vi] In June 2007, Wipro along with two other Indian firms was black-listed for four years by the World Bank from receiving direct contracts under its corporate procurement program. This is the first time that the World Bank had taken such a stern action of black-listing firms. As per the bank, this disciplinary action was necessitated because Wipro had allowed the acquaintances of the bank’s CIO to participate in the â€Å"Directed Share Program†. This program offered American Depository Shares of Wipro in the US, at IPO market price. Wipro claimed that this was simply a ‘goodwill gesture’, since the shared offered were too few to cause any conflict of interest. This controversy caused the share prices to fall by 12%. This clearly shows that there exists no such concept of a â€Å"perfect company† and companies are willing to indulge in unethical practices for their business interests. Conclusion Wipro, through its initiatives has created new market opportunities for itself in the domain of environment friendly products. It realizes that in this day and age, consumers have become more environment conscious and hence Wipro has promoted itself with a green tag. They have tried to convey the message that they are a resource efficient company and have built a reputation around it which makes them attractive to investors, consumers, employees and other stakeholders. They are averse to taking up isolated initiatives and have devised a comprehensive and a coherent strategy for the entire organization. Having a socially aware chairman in the form of Mr. Azim Premji has ensured that the corporate social responsibility initiatives are discussed at the highest level and are an integral part of the business strategy. In the Indian context, Wipro has paved the way forward in the realm of corporate citizenship for other companies to emulate. However, the World Bank controversy illustrates that even companies like Wipro need to always set for themselves high ethical benchmarks. They must never deviate from them even while aiming to maximize their long term business interests. Often, many social and environmental issues are effectively handled if a company is willing to partner with its competitors. Wipro being such a major player in the Indian market can usher in an industry change by collaborating with other companies. Wipro’s initiatives are a testimonial to the dawning realization that corporate social responsibility is the future of business. In the words of Jeffery Hollender, â€Å"It’s what companies have to do to survive and prosper in a world where more and more of their behaviour is under the microscope. † Appendix Eco Eye Development framework[5] [pic] ———————– [1] http://www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. pdf [2] http://www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. df [3] http://www. thehindubusinessline. com/2008/06/06/stories/2008060651012100. htm [4] http://www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. pdf [5] http://www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. pdf ———————– [i] http://www. wiprocorporate. com/sustaina bility/Wipro_Sustainability_Report_19Mar2k9. pdf [ii] http://www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. pdf [iii] http://www. wiprocorporate. com/PressRoom/PR_Fit_for_Life_WC. asp [iv]