International Marketing Plan for Allianz Case Study

International Marketing throw for Allianz - Case Study ExampleThe come with has acquired about 60 million customers to whom it provides property and casualty restitution services, health insurance, life insurance asset management and banking services. Allianz started to go worldwide in the late nineteenth century when the company opened a branch office in London. Allianz now also has branches in Paris, Italy, Great Britain, Netherlands, Brazil, Spain, and USA. Allianz hopes to expand into Eastern Europe and establish branches either in Hungary or turkey. Since international trade intents revolve around certain factors, the company pass on have to complete a thorough digest of the countries in question, so as to determine the feasibility and viability of international services in these countries. This report will also discuss the viability of establishing branches in the Turkish or Hungarian market place. The Company is aiming to establish the government in a global market. I n order to do this an effective international marketing plan would have to be developed.The goal of this international marketing plan is the provision of specific directions for the companys marketing activities. research will be carried out in various areas like segmentation, marketing, pricing dodge, targeting and positioning, promotional strategy, control and implementation, in order to achieve set goals. This marketing plan will also detail what the company arsehole achieve with such an international marketing strategy and hoe this plan will help in realizing company objectives.When an organization has decided that it is beneficial to go international and start operations in some other country, it is necessary to define company policies on international marketing and the companys objectives for creating promotional campaigns that are efficient. As retentive as Allianz continues to offer superior services that are efficient, then the company will be offend than a domestic co mpany. As the global market continues to grow bigger and population increase continues, the company must engage in effective international marketing, in order to acquire and maintain to a greater extent clients. (An in depth analysis of Insurance Industry) Interest in Hungary and TurkeyNumerous variables function at bottom an international company such as this, which deals in a global market. These variables can influence the companys strategy either directly or indirectly. Being well implanted in various parts of the area Allianz seeks to invest other markets in Europe. Marketing strategy At Allianz, the goal of business is the acquisition of clients and maintaining these clients as customers. The companys international marketing strategy should reflect this, as the company continues to build its reputation. The strategies that would be used for this international marketing will be a urge on/promotional strategy and pull/selling strategy. The push/promotional strategy will use t he companys trade promotion activities and sales force to create consumer take on internationally. The pull/selling strategy involves expenses on promotions for consumers and advertising in order to build up consumer take away for servicesSWOT analysisThe sections highlighted below constitute the most relevant issues for Allianz, and the success of the company. Strengths The companys strengths include a brand new international approach, staff